Terrapin’s SEO

Try to keep the title and H1 the same - it has plus points for SEO. Also, this is the main keyword you aim this content for.

Populate keyword’s related terms into H2 - H4 tags. Page content should support the keywords.

Understand users’ intentions - why did they click on our result in the search in the first place? Satisfy that intent, or they will bounce and we will be punished for that - a high bounce rate is a bad thing and punished by search engines.